The collaborative

We are lukecharles, a design collaborative based in London. We create bespoke, engaging and effective solutions for companies of all sizes, all around the world: from branding, digital, editorial, exhibition, illustration, packaging to print design.

A network of creative talent allows us to offer our clients innovative and appropriate communications that are lasting, impactful and ambitious.

Our approach

We believe fantastic thinking and design are significant tools in delivering the ambition of our clients.

Together these can be used to achieve an organisation’s objectives and redefine the measure of success within its sector.

In projects from small to large we can be adaptive to your needs and budget. Our collaborative enables us to stand out and be different; delivering the very best creative at all times.

About us

With a combined experience of 25 years, Luke Gifford and Charles Taylor met at the world’s leading brand consultancy, Wolff Olins, forming lukecharles in 2009.

While at Wolff Olins they worked together on many iconic projects, none so widely discussed as their first collaboration — the brand for London 2012.

Since forming, lukecharles have partnered with internationally acclaimed digital studio Universal Everything in the first re-brand of MTV International for 27 years.

With big thinking and an unrivalled passion for design, the lukecharles’ ever-expanding network uses the very best talent in a streamlined approach for each commission. This allows for a uniquely exciting and adaptive process: consistently different, consistently appropriate, delivered by the founders with one consistent direction.

Among others, lukecharles have created brands for Strategy&, the preeminent strategy through execution firm, Bupa, the global healthcare and insurance provider, and one of Europe’s leading conservation bodies, the National Trust

lukecharles welcomes all sizes and types of projects, and offers in return an unparalleled ambition to deliver the most effective creative solution for their clients.

What others said


“Luke and Charles’ attention to detail is impressive and elevated the Bentleys’ brand to a level of luxury retail rather than pure antiques business providing a recognisable, subtle and elegant solution. They worked tirelessly to ensure that our branding reflected our values by combining craftsmanship, detail and materials coherently through our website, stationery and shop-front branding. It was a thoroughly enjoyable creative experience!”

Tim Bent —
Owner, Bentleys

Booz & Company

“Only if we have self-confidence and visible pride will we have a great firm and a great brand.”

1 year on…
“It would have been easy to be less visible and maybe life would have changed only a little… instead we have pride in our institution — we’re bold and unafraid.”

Behdad Shahsavari —
Partner, Booz & Company

“You hit the ball out of the park…”

Shumeet Banerji —
CEO, Booz & Company


“lukecharles have created a global expression that is consistent with our healthcare aspirations and relevant to the needs of different audiences, with the ability to influence customer perception — making Bupa more attractive and accessible and, ultimately, generating commercial returns.”

Sarah Stevens —
Head of Brand Expression at Bupa

“We needed to update our look and feel to be in line with the role Bupa plays in people’s lives, and to have a distinctive identity that would stand out in the marketplace. lukecharles have helped us to create a completely new conversation with our customers through a strong identity system that helps us to focus on customers. It’s a complete transformation from where we were two years ago.”

Fiona McAnena —
Global Brand Director at Bupa

“In a rapidly changing world, with more complex and growing customer expectations of healthcare provision, Bupa must build on 60 years of healthcare leadership to become a trusted and relevant healthcare partner for today’s challenges. With a consistent approach around the world, behaving as ‘One Bupa’, we will build a brand that is both recognised and valued as being truly engaged in our customer’s lives, wherever and whenever they encounter us.”

Martin George —
Managing Director,
Group Development at Bupa


“Working with lukecharles on the MTV Worldwide Re-brand gave it structure, coherence and a supreme attention
 to detail.”

Matt Pyke —
Founder, Universal Everything

National Trust

“Luke and Charles led the creative with an unstinting desire to deliver the right solution to our challenge. The task of refreshing the brand expression of such a large, devolved organisation as the Trust is huge; Luke and Charles worked tirelessly with great skill, humour and impeccable project management to make it happen.”

Craig Robson —
Design and Visual Identity Manager,

National Trust (Whole Trust)

“The Catering identity has allowed us to communicate our fresh local seasonal message over in an exciting way showing the individuality of each property without bombarding the customer with too much information.”

Lynda Brewer —
Catering Project Specialist,
National Trust