Edwin Booz defined the management consultancy profession when he launched his business in 1914.
Booz Allen Hamilton decided to separate the United States government business from the global commercial business. This provided the opportunity to re-launch a near-century old brand.
In May 2008, Booz & Company was launched, a new name for the founders of the management consultancy profession.
Its purpose and identity is powerfully embodied in the brand, which is a platform for the company to show and share its unique expertise. It is a space for foresight, knowledge and impact, consistently creating and delivering essential advantage. This idea provides a powerful platform for the company to refocus around its intellectual capital and the experience of its people — essential in today’s fundamentally different business environment.
Both chairman and strategic consultants at Wolff Olins worked closely with the Sounding Board at Booz & Company to pin-point their unique qualities and defined a clear ambition for the future.
This unambiguous direction formed the distinct and ownable visual expression where content is king.
The brand positioning and expression has allowed Booz & Company to make advantage in the downturn, driving commercial growth and making further acquisitions.
CEO Shumeet Banerji voted #1 world management consultant.
Retained their position as one of the top 4 commercial consulting businesses in the world.
Retained all partners in the transition.